That's right, it doesn't always work. (See the second half of the article, "100 hours doesn't always work")
I think you may want to write a blog post about that: How do you choose which project to invest 100 units into? And, how do you measure the success of that decision both in the short- and long-terms?
For example, do you think the Evernote application had long-run benefits? Did it help you in getting a different job down the road? Those are the kind of stories I think would be interesting to connect to the give it 100 project.
Best of luck on the endeavor!