The article mentions that the ads will only load over WiFi. How do you do that? Is it functionality specific to mobile apps?
Detecting WiFi is a clever hack that works for right now, but for those using cell wifi routers, cell hot spots or with crappy ISPs that have a low cap it won't matter.
How to detect the network connection type on Android: http://stackoverflow.com/questions/2802472/detect-network-co...
How to detect the network connection type on iOS: http://stackoverflow.com/questions/7938650/ios-detect-3g-or-...