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$2 million per day to really annoy a whole load of people...

Advertisers get ever more desperate to reach audiences but we've seen before that this arms race ends with ads so intrusive that people start to block them routinely. It might drive people away from FB, or it might make ad blocking more mainstream. It'll be interesting to watch.

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OR, people won't care, and you and I are the small minority who bother to block them or boycott said websites,

I don't boycott facebook, and I don't think other people will either. But it will drive more to adblocking, I'm sure of it. Not everyone, sure, but more.

I do, I was just saying what you're saying. Changes like this are annoying, and a few people will reject the change.

That said, As long as theres no sound and the ad is to the side of the actual content/app, its not that big of a deal. I use adblocker for all sites except grooveshark, which uses a video ad with no audio. Dont mind it that much...

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