Long website short, this is a fixed website theme (a nice large one at that), cut into slices. I don't see anything fundamentally different from anything you'd fish out of ThemeForest for 1/10 the price.

From a startup design framework I would have expected multiple cohesive templates (web+email+business cards+letterhead+banner+tshirt+etc) with a good way of customizing everything at once (colours, fonts, spacing).