I'm a little skeptical about all this.

From:

http://blog.batchblue.com/tag/tj-sondermann/

This smacks of astroturfing:

Slide 38: TJ Sondermann (@sondernagle) is the closest thing BatchBlue has to a mascot. Not only is he a great friend and full of great ideas, he actually came up with the concept of our wildly popular Twitter tee shirt (shown on Slide 39).

Account made 4 days ago first submission promotes FANTASTIC service at affiliated company.