At one point I almost went crazy researching mattresses. I like to know what I am buying, but the industry is non-transparent. The same product can have different names depending on where it is sold.

BTW, another product like this is range hoods.

I'm impressed that you tried to break into this business. I thought the existing companies would have it tied up because of their distribution channels. I did look at latex mattresses at the time, but they were an expensive niche. About the only viable alternative to the traditional mattress industry were the foam mattresses being produced overseas.