How many years will have to pass before publishers / authors really get what people expect and are willing to pay for?
How many years will have to pass before publishers / authors really get what people expect and are willing to pay for?
The bottom line is as long as I can buy the content instead of renting I can get it in via sideloading, so it really doesn't matter if the streaming services have excusives.
I gave away / lost / threw away all of my CDs over the last few years. I don't own a stereo, so they just took up space. I think that the artists that refuse to appear on Spotify are very short sighted, they may as well be invisible to a whole generation.
I agree that the best situation seems to be one where every service has everything, and they just compete on price, UI, audio quality, reliability, etc. Users can subscribe to the service they like best, services can concentrate on technical excellence instead of negotiating with artists, and artists get access to all users.
However, given that situation, what happens when one of the services decides to negotiate a big exclusive deal with a popular group? This is a huge competitive advantage for them. They'll steal a ton of new users jumping ship from other services. Naturally, a service would try to accomplish this.
How do other services respond? I don't think they'd have any good way to deal with that besides trying to score their own exclusives.
Before long, everything is fragmented and nobody is happy. Users have trouble finding the music they want. Services are stuck fighting over exclusive rights to popular artists. Artists don't get the exposure they want. But they're stuck with it, because the good situation is not stable.
Personally, I think exclusives will always be around.