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It's like real estate. It's all in the domain name and freshjerky.com is very attractive and sought after.

Sorry but that's nothing but an excuse, "I could do great things, too, if I had a great domain name..."

Unless, I guess, you really think linkedin.com is a better domain name than business.com

Sure. On the other hand, all the text on his site is all flash.

So, if you wanted to compete you could probably win the SEO fight. What's stopping you?