This may have no basis in reality, but I get a sense that there's an inverse relationship between the amount of hype a "stealth" startup gets and how successful it is. Or at the very least, if not directly inverse, the hype factor does little to actually promote success.

Color, Snocap, Asana, Cuil, etc. I feel like the more hype, the more stealthy, the worse they end up doing.

But I know this can't be right (or rather I hope not). Anyone have some good counter-examples (Hype => Win)?