Great feedback and thanks for trying the Café. To be honest the 'its free' was put on as an after- thought and I hadn't thought how prominent it needs to be.
This whole thing is a learning experience and this is a key lesson - be clear with the message.
he should also fix his naked domain
Thank you! I had actually had this on a todo list and go to it about 45 minutes ago. Next time I will put things like this higher on my todo.