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Maybe not directly but it sure does feel like they are 'whoring out' his image in order to build up their brand.

I specifically remember George Harrison and Rosa Parks in addition to Steve Jobs.

Thanks for the correction, I didn't realize that was the case. That being said, I just don't see how this is "whoring out" (as adamnemecek points out), when the simpler explanation is that this is their way of paying an homage to a great man.

See pedalpete's comment below

https://news.ycombinator.com/item?id=6865812

Yes.