Summary of events if you don't want to read the entire comment thread just to discover what the heck the title of this post is talking about:

1. Kickstarter campaign for a new high-tech smart-watch launches. The creator, "Vak", responds to a few questions on the watch about specs and hardware in a noncommital, generic way that doesn't reveal a lot of details.

2. Skepticism increases when one customer claims that the watch is apparently identical to a Z3, a watch with similar specs, which they already own. They provide pictures and proof that indicate that the Vak may literally be using the Z3 itself in all the photos and just switching out the wristbands. [0]

3. A minor firestorm erupts in the comments; people accuse Vak of scamming them. [1]

4. Vak asks for time to construct a Kickstarter update, saying that the deluge of comments makes it impossible to respond individually.

5. A few days later, Vak responds to the points raised in the original accusation. [2]

6. ... and keeps responding with the same message, dozens of times. He (or someone using his account) repeatedly posts the same message, over and over and over, to the Kickstarter thread, in response to any skeptical questions.

7. Vak says "it wasn't me!" [3] Pretty much no one believes him.

8. Article gets posted to HN.

[0] http://www.kickstarter.com/projects/253126792/rocktm-first-q...

[1] http://i.imgur.com/8IyxKTC.png

[2] http://i.imgur.com/Fa2101J.png

[3] http://i.imgur.com/Sy7BfL9.png