Their next project, now in closed alpha, aims "to bring them all and in the darkness bind them"; the preliminary logo is O-shaped.
Whether they buy a tower for their office remains to be seen.
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Remember that the "original" Palantir (the ones in the novel) were created by the good guys for communication but were used by the bad guys for spying so is pretty close.
For most of us, it's also write-only. (Barring observation and analysis of resulting effects.)
Not too far removed from tracking for advertising purposes, honestly. Just a lot more sources to work with, presumedly.