Depressingly... "Official Lightning connectors contain an authentication chip that makes it difficult for third-party manufacturers to produce compatible accessories without being approved by Apple."
I mean, USB is better than the physically identical but electrically distinct PS/2 ports, but that's not setting the bar particularly high.
Unless you got your message vetted through PR, you're in danger of termination now. (Completely not joking. It's happened before.)
The lightning connector isn't passive, it contains some active circuitry, so it's not nearly as simple.
Edit: seems I misread the meaning.
So, lightning located some (small) part of the PHY in the connector rather than in the client or host (where it would likely be cheaper). Apple could have merely cross-wired the pins on each side of the connector to achieve a reversible design and thus eliminated this excess complexity.
I suspect the design is motivated by IP/counterfeit protection. I do not believe any of that benefits the end user at all.
Two USB ports which are electrically identical are superior to two PS/2 ports, one for keyboard and one for mouse, which are electrically different.
You could make USB this way easily with 4 conductors on each side whose order is correct regardless of which side of the cable is up. There'd be 8 total conductors on the connector.
The people on the standards board know about the fact that having the USB logo on the top of the cable's plug is a requirement of the spec, and thus they never attempt to put it in the wrong way up. It doesn't occur to them that most consumers will never know this.
I'm consistently confused by mini/micro USB ports on the rare occasion I use them. It's the only trapezoidal connector I know of where the long end is on the bottom. I always think it's upside-down.
My question is: why is now the right time to presumably increase the cost per unit?
[1] http://www.economist.com/news/international/21588104-humble-...