Thank you. I was going to make the same point, you've done it well.
Moreover: this is why the Snowden, PRISM, NSA/FBI, surveillance, privacy, and other stories matter on HN.
Many of those working for startups are contributing directly (and occasionally indirectly) to the datastreams which are being harvested. I've never felt comfortable with Facebook and the ethics of its leadership, and I've been increasingly concerned about Google (I consider it to have lost rather than sold its soul). Both are far too actively carrying the NSA's water (as I've pointedly told Google multiple times).
How to answer the challenge ... I really don't know, I'm at a loss here.