I think Prezi should have done something like this:
* Acknowledge the problem and the seriousness of it
* offer a reward, but not under the bounty, just a "thanks"
* Have him sign an NDA about the source itself, and the specific details of the issue, and the amount of the award
* Allowed him to write up the experience should he choose (good PR for prezi)
* (maybe) offered a contract for the researcher to find more such issues, or announced a different program as a result of it.
The reasoning behind doing it outside the program is that Prezi needs to walk a fine line between saying "just attack everything and we'll pay you!", "we are too process driven for our own good", or they end up getting bad press from people who tried to follow the rules not getting anything, but cheaters are getting paid.