Children have no buying power. Parents and guardians actually perform the purchasing, and will only buy items that they consider acceptable. This is governed not just by their own personal values and media consumption, but importantly by the views of their family, friends and peers.

Children themselves are not immune to peer pressure, especially as they get older. They also want to meet the expectations of their parents and guardians. They too consume media, and like all of us make decisions based on both what they are told to want, and what they are told it is acceptable to want