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Comment by widdershins | Hacker News Reader

Your opinion. I think it looks fine. I quite like the 'long scroll' format that's become popular recently. All my devices (MacBook, Android phone etc.) make scrolling simpler than finding and clicking a link. And I feel like I got the main proposition of the product pretty quickly, without having to click around various 'features' and 'specs' pages.

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I quite dislike any format that does not provide me immediately with a 2 or 3 sentence general description of what the thing is about, of the sort like you would find at the beginning of a Wikipedia article or in the parent comment (but with a bit less detail).

Taking BRCK as an example, I see "It's the easiest, most reliable way to connect to the Internet." and some picture suggesting that this is a hardware device. Insufficient. If I page down it gets even more confusing.

I have to agree. Excuse my language, but I didn't know wtf it is precisely on the main page. I have to dig into the Specs page for the description of the device. Wasted my time with frustrated layout. Failed design fails.

I agree, but I think it's more this specific implementation than the concept itself. I've seen plenty of "long-scroll" (not sure what to call it) style sites that have been absolutely amazing at dumping information into my head.

For example, http://www.apple.com/iphone-5c/

Bad example imo. A good one would have been http://www.apple.com/iphone-5c/features/ which doesn't break scrolling AND gives hard facts.

Agreed - worst thing you can do on a long scrolling page is hijack the ability to scroll like that!

I think this site works as a marketing tool. It has strong branding, and it automatically makes me feel more interested in the product even though I don't have any personal use for it.

I don't think it works as a news brief. I had to read the whole page to figure out what the thing does. Of course, it looks like they're selling it as a black box that makes the Internet happen, so maybe the technical details aren't such a big deal.

If I could have figured out anything beyond its buzzword compliance, that would have been super. I could tell it was some sort of router with some dependability, beyond that it all looked like vaporware.

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