A pretty picture of your product is not design, it's a dream of a first year art school student who doesn't understand business, who doesn't understand how to send the message and how to describe the product.
Taking BRCK as an example, I see "It's the easiest, most reliable way to connect to the Internet." and some picture suggesting that this is a hardware device. Insufficient. If I page down it gets even more confusing.
I don't think it works as a news brief. I had to read the whole page to figure out what the thing does. Of course, it looks like they're selling it as a black box that makes the Internet happen, so maybe the technical details aren't such a big deal.
The website misses more specific details about how it works, when it will be available and how much it will cost. I can't wait for this thing to hit the market!
I am a target audience for BRCK, and from looking at their page, it's not clear to me at all what it is.