But there is a big difference between "Bezos thinks drone deliveries would be cool in 5 years time", and "Amazon starts drone deliveries". The article rightly concludes that at this time, it's a PR trick for driving black friday sales.
The concept of drone deliveries isn't that novel: at least 10 companies have announced that they are working on or have put out promotional videos of the same thing in the last few years. The novel and interesting bit would be to figure out the real logistical difficulties, which Amazon nor the others have yet presented.
* http://mashable.com/2013/06/05/dominos-drone/
* http://thenextweb.com/asia/2013/09/04/chinese-firm-tests-dro...
* http://www.dezeen.com/2013/10/16/flying-drones-to-deliver-te...
If you mean as "hackers", to pick a word from the name of this website, who were for a long time, rightly or wrongly, supposed to be conscientious watchdogs of present and future technology, no.
If for no other reason, as technologists who witnessed Stallman, Assange, Bradley, Snowden, so on in their lifetimes, you're supposed to be first and foremost astute critics of the future that dominant forces of the realm of technology such as Amazon are aiming to build. And rather than enthusiastically applaud whatever new and possibly exciting technology they bring to the table that contributes to your present or future paycheck and their private profit, you're supposed to take political responsibility for the future you help build by being their employees, customers and unpaid evangelists.
The notion of being unquestioning "champions of the future" is a general trait of most HN participants, and in direct contrast to what you problematize, what I find problematic is the great wave of instant enthusiasm we're seeing among so-called "hackers" for Amazon's stated intentions.
> Aren't we supposed to the be champions of the future?
Otoh, it is interesting to see that everybody is OK with Amazon drones taking aerial pictures of their yards.