Designers aren't the only ones with work to do.

CDNs appear to be messing with performance in ways that aren't really transparent to users or content providers.[1]

We need better tools than speedtest sites. We need a way to see an ISP's provision of popular sites over time.[2]

Or just encrypt everything and bounce it through proxies or route anonymizers, make that standard. Either way.

[1] http://mitchribar.com/2013/02/how-to-stop-youtube-sucking-wi... ; http://www.reddit.com/r/technology/comments/13kmvd/have_time...

[2] http://www.youtube.com/my_speed may be an example worth following for Netflix, Vimeo.