This is a terribly marketed idea. Totally anonymous? Sure, just don't log into anything you've logged into before. Or use Flash. Or forget to dump your cookies before you start. Perfectly secure? Sure, if you use TLS. But then it's really TLS protecting you, not tor, isn't it? There are plenty of naughty exit nodes out there and I'd never log into an account I cared about via Tor without TLS.

I like Tor and think that making it easier is a great idea, but when you sell it as an easy path to security and anonymity, you are going to get some people hurt. Tor can be both anonymous and secure if you take certain paranoid precautions when you use it, but are general consumers going to have any idea about those precautions? It's a challenge to get people to not just bypass browser cert errors or to secure their Wi-Fi, advanced tor browsing precautions may as well be instructions for using a zero G space toilet.