Maybe, with the advent of laptops becoming more popular than desktops, there is just a bigger market for them. Cost is usually due to demand constraints.
PS: The NSA could be recording every phone call ever made and it's still not all that much actual data.
How about render farms & their associated data stores. How about Google Maps & the associated scads of satellite imagery.
You could be right, of course, but I'm not sure we can say with certainty.