I would like to suggest watching the following talk by Mike Monteiro: http://www.youtube.com/watch?v=6h3RJhoqgK8
Listen, I get the "charge more than you think you're worth," but I suspect there is a huge contingent of developers who would attach a significant dollar value to many of the intangible perks that PennyArcade has to offer.
People here are criticizing PA for using their name and prestige to exploit workers. You could try to offer serious counterarguments about capitalism and value and wealth and compensation. Instead, you resort to calling people "9-5 crybabies" and implying that they include lots of "bed-wetters".
Is it any clearer now why I responded to your comment with a "fuck you, pay me" video?
Nope. Not going to bother. I honestly see nothing exploitative in that job description. Exploitative is a 3 month C# developer position in Minnesota with no benefits. Exploitative is contracting at a _contractor_ for a tech giant. Exploitative is a bullpen of Java developers in Shenzhen working the fourth weekend in a row because some 26 year old Software Architect changed the spec. Again.
Time to trade videos. Go watch PA TV's interview process: http://www.penny-arcade.com/patv/episode/new-hire-part-1
It's grueling, but I'd be damned if I didn't know exactly what I was getting myself into after all that.
edit: I'm curious - and this shit's probably controversial - go read this: http://ycombinator.com/apply.html and tell me if you have the same visceral reaction with respect to exploiting software developers.