To be honest, I thought it was a joke to start with - look at what he compares it to!
For 10bucks, I can get four iced espressos at Starbucks, eight bags of Swedish Fish, 9 soft serves from McDonald’s, or nine 99cent iPhone apps, etc., etc.
Ignoring the crappy maths towards the end there, I can't think of one time where I've been faced with a piece of software that could potentially enrich or ease my life on a day to day basis and thought "Hmm... maybe I'll just pig out on ice cream instead."
I had no idea that the software engineer had become so devalued. Seeing how greatly that point overshadows the rest of the (probably quite useful) piece, I can't help but think techies aren't really the intended audience.