Their journalists hold their opinions because they can earn a good living by doing so, not because they particularly believe them.

> The Mail attracts writers, who ought to oppose it, because it pays them top rates on one condition only: they say exactly what the editor wants them to say. You can get at least £1,000 for a morning’s work, and Dacre will fill your pockets even if he decides not to use your piece. Writers will bark like a performing seal for money as easy as that.

http://blogs.spectator.co.uk/nick-cohen/2013/10/who-is-the-g...