One of the things suggested by a researcher in the episode, is to make your "cheat day" the day following a fast. Tell yourself that you can eat anything you want, because (and this was certainly my experience) even if you intend to binge heavily, you most likely will not. You will, however, still feel incredibly satisfied after devouring that bag of chips, or splurging on the cheesecake after dinner. I can't remember the exact number, but the researcher mentioned that during this routine, the subjects would only eat around 10% more than their recommended daily caloric intake.