It was all in the marketing. There really isn't anything special about the actual product and it's nothing new, but man did they make it "feel gorgeous". This is definitely something to learn from.
few month i wanted to buy tempurkont or something from sherman willians. i did the research. i needed silicone paint or primer. they had a line of products perfect for my use. i got the info down to product number. cant remember now of course.
NONE of the stores knew about it. one of the stores took the trouble of calling some place. learned it was from the architectural branch. id have to order a minimum quantity of X gallons, x being a huge number i dont remember, and wait 2 to 3 weeks.
so, yeah, even if you learn the resin you need, though luck. they wont bother selling to you anyways.
so kudos to sugru. but shame on them for almost no tech info.
it's nothing new
Can you name a few of the other products then? I've honestly never heard of them. Same temperature range, bonding properties, etc?
There's even a Wikipedia page: https://en.wikipedia.org/wiki/Epoxy_putty
However, this only highlights the product innovation that Sugru seems to be bringing here. All the products I could find were binary; there was a mixing step. Most are designed for use by professionals, and you might need gloves to work with them. Most are more specific in their use case, like particular putties for marine repair or ceramics or wood or what have you.
Sugru seems to work right out of the packet. The product seems designed to cure to a hardness that is a little bit structural but still rubbery, with a surface that people find pleasant to handle.
When it comes to chemical compounds, it is pretty rare to invent something wholly new. (Just as it is in software, I might add.) Crafting the right product for the right applications, envisioning a completely new market and actually reaching those customers - that's what makes all the difference.