If this was an actual transfer of ownership of Bitcoin at all near that value, this would trigger money-transfer reporting requirements under the laws of most countries,[1] especially if this was an international transfer of ownership. I see that all the other comments here are speculating about what exactly happened here, and one astute comment before this one pointed out that the actual owner of the Bitcoin may still be the same individual person both before and after this blockchain transfer. It will be interesting to see how the regulatory environment keeps up with the implementation of Bitcoin, which so far is a very tiny percentage of the world economy.

There were also statements in some previous comments that this transfer was made for free. It is true enough that a Bitcoin transfer doesn't inherently incur a processing charge from a merchant payment processor, but as merchants learned back in the Middle Ages when charging interest was formally illegal, the price of a transaction can hide financing and processing costs. We don't know what was agreed with whom by whom to make this transfer happen. The transfer may have occurred at a higher than list price for something that was bought, to make up for the ongoing inconvenience of receiving a payment using the new Bitcoin payment mechanism.

[1] One example, among many: http://www.consumerfinance.gov/remittances-transfer-rule-ame...