Here is the list of domains from the original doctor beets post linked in the this story to block on your router to stop this:
ad.lgappstv.com
yumenetworks.com
smartclip.net
smartclip.com
smartshare.lgtvsdp.com
ibis.lgappstv.com
ad.lgappstv.com
yumenetworks.com
smartclip.net
smartclip.com
smartshare.lgtvsdp.com
ibis.lgappstv.com
http://someonewhocares.org/hosts/
On my network, I use the following script to convert the hosts file he provides into an unbound config file which I include from my main unbound config, using this script:
https://github.com/jodrell/unbound-block-hosts
This provides ad blocking for my entire network, including my smart tv.
You may want to receive software updates for the TV.
You may also want to access services that the are launched by the LG apps. Those services may only run correctly when the appropriate pre-roll advertising (quite possibly from Smartclip) are allowed to play.