I'm also really interested to see the impact Carlsen winning the World Championship has on the game's popularity worldwide. He's a very marketable champion, young with good looks and modelling contracts. Both of the former champions, Kramnik and Anand, are obviously very popular in chess circles (and Anand is immensely popular in India), but maintained generally lower profiles in the media.
The next couple of years should be really interesting for chess. My hope as an American is that Nakamura can eventually qualify for the Candidate's Tournament and set up a dream title match down the road.