Ok, now what about the income part? Is it ad-based? Which ad provider? Do you plan to sell licenses, etc?
I think, that it could be interesting to follow the monetization from the beggining, keep it public and track down the history.
I plan to discuss them in the future in more details, but what I think I'm going to do is to sell licences for Bonobo Git Server, advertise on the web and I'm not sure about the mobile ones (freemium or ads).