( http://www.theverge.com/2013/11/19/5121706/tesla-elon-musk-r... )
"it was damage to the cars' undercarriage and batteries, caused by striking metallic objects on the road while at high speeds, that caused both fires."
The software update to increase suspension clearance looks like just a [cheap] band-aid to me.
The third car fired as result of crash - that seems like a real and hard to avoid thing for lithium batteries and does seem like Tesla is ok here - the fire looked to be pretty limited.