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Yeah, I'm surprised he hasn't gone with some sort of exponential or logarithmic scale (eg. hit $10/hr then start increasing by $5 each hour booked).

He might accidentally zip past the optimum price point, but he'll get there a lot quicker.

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Technically he should have used a binary search.

$1, $2, $4,...$64, $128. $128 is too much then do a binary search between $64 and $128.

Would be interesting if the price rose by a certain amount for each hour booked, but also fell by a certain amount for each day with no apt booked.

Good point. Of course another interesting way to look at it might be to see if there are multiple maxima. Perhaps if he advertised a very high rate comparatively to the competition, he could find another stable price point. Or perhaps he might just be able to keep going, pushing the limit of what people will pay, while keeping up the high quality work. Bit of an Apple strategy! It does help if the product/service is very good of course.

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