It's a marketing page. They took an existing product, and (assuming it works, which is a safe assumption based on their other products) made it simple and beautiful. Most successful companies do this.
You don't have to buy it. I use Paper, though, and I can't wait to get my Pencil in the mail.
He is survived by his wife, Organic, and their two small boys, Natural and Green, as well as his cousin Hipster, though the two had fallen out in the '70s and were no longer on speaking terms.
http://www.thewire.com/entertainment/2012/05/artisanal-reluc...
I don't think these 2 concepts are unrelated, nor do I believe one excuses the other.
> It may not be right, but don't blame 53 for this.
I disagree. I don't care if a million other companies are doing it, if it's incorrect then it is still incorrect, whether they were the first or the thousandth.
You must be new to planet earth. ;-)
Which product has been simplified? Presumably not a pencil :P