Actually, the Data do not support Him. He is starting to tread on shallow ground, and perhaps should re-evaluate and stratify his data analysis to fires 'on public highways'.[1,2] That is where all of the Tesla Fires are happening. Unfortunately, those data do not support him.
By this metric, you are more than four and a half times more likely to experience a fire in a gasoline car than a Model S! Considering the odds in the absolute, you are more likely to be struck by lightning in your lifetime than experience even a non-injurious fire in a Tesla.
And, Bayesian statistics might give you a different analysis.
From a PR perspective, I wonder if this is really doing him any favours? The note he wrote after the october crash was flawed, but perhaps excusable. This is too pre-meditated and now must just be considered somewhere on the spectrum of 'wrong' to 'misguided' to 'misleading'.
[1] In data terms, it excludes intentional fires like vandalism, and parked cars being struck, and accidents in motor repair facilities, etc.
[2] http://legal-dictionary.thefreedictionary.com/Public+highway