How to Deconstruct Almost Anything--My Postmodern Adventure http://www.info.ucl.ac.be/~pvr/decon.html
How to Deconstruct Almost Anything--My Postmodern Adventure http://www.info.ucl.ac.be/~pvr/decon.html
In short, neither scientists/mathematicians/engineers nor historians/literary critics are stupid (well, most of them aren't). If this is your starting point, then if before dismissing the other discipline you realize that it's being studied by smart people who know what they're doing, and give yourself time to understand the premise, you might actually learn something. The writer of that article simply does not have the tools necessary to determine whether a "reading" is bogus or not, because he does not know what "non-bogus" or "true" is in the framework he has tried to explore.
Having said that, there was very little deconstruction in my interpretation of "don't be evil". In fact, I think it's a pretty straightforward interpretation once you've decided to interpret the motto seriously. It is a literary failure on my part to interpret it so unimaginatively, but it's only meant as a starting point.