Yes, that's interesting. I think the decision to keep the Taurus brand was a mistake, since Ford tarnished it with too many shitty cars over the years. They have some really good brands (Fiesta, Raptor SVT, even Focus) but I would consider Taurus irreparable, just like FrontPage.

The company logo needs an update too, IMO.

And they have an incredible iconic brand, "Model T", I think they would do well to use it again.