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That's a very interesting comparison. For a while there the Taurus was the laughing stock of the company, and now they're pretty damn nice.

So... we gonna back FrontPage now?

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Yes, that's interesting. I think the decision to keep the Taurus brand was a mistake, since Ford tarnished it with too many shitty cars over the years. They have some really good brands (Fiesta, Raptor SVT, even Focus) but I would consider Taurus irreparable, just like FrontPage.

The company logo needs an update too, IMO.

And they have an incredible iconic brand, "Model T", I think they would do well to use it again.

Some new innovation in trucks would certainly be interesting. As a driver with over 200k on my F-150, I could see some sort of T-150 being a pretty sweet redesign.

In the world of branding, tarnished but ubiquitously known is better than greenfield.

Tarnished can be polished back into good silver.

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