You call a friend over the phone but, here's the twist, it will hang up automatically after 15 secs. Better make it quick.
Value proposition: - Nobody has time for calls that last more than 15 secs nowadays - You're more likely to pickup the line if you know it's 15 secs instead of letting go on the voicemail. - If it's someone you don't like, it will only be 15 secs
Pricing Model: - Waiting to receive a $3B offer, turning it out, accepting a $12B one for Christmas.
Audience: - Everyone who used a phone and is ready for the phone experience 2.0.
Yes, I'm kidding!