I was looking at my wallet the other day, and wondering why i can't slim it down even further to carry one digital card instead of multiple. i even thought it would make a good startup. and here we are.
the only drawback in my mind's eye regarding coin as a business is that there will be no reason to have "swipes" anymore if you can just scan a smartphone, as with the starbucks card.
however, the widespread use of scan technology is years away, whereas the swipe is ubiquitous now.
ergo, IMHO, coin will be a success if they can execute on the product.