Hacker News Reader

One very important note for anyone looking to purchase this site: a huge portion of his traffic - and revenue! - is from direct visits (no search).

That is a fantastic asset to the site and makes it very sticky in the face of Google algorithm changes.

View on HN

Thanks kposehn! But that is a little deceiving. Direct traffic makes up about 40% of the revenue. But about 1/2 of that is phone traffic that we get because we take phone orders via our site, which appears as direct.

So 20% is true direct traffic. But that other 20% of the total probably is originally sourced from other places (referral, search engines, etc) but they just close the deal over the phone with us.

Even at 20%, that is still a Very Good Thing. I've seen a lot of ecommerce sites (10x or more in size) with far less direct traffic.

Reply on news.ycombinator.com