Feature suggestion (that is probably already in your pipeline): Add the ability for friends to join groups and do something together for 100 days and keep count of their friends who also keep on doing X for 100 days. If I just stumbled on this site, I would probably say "Cool" and then I would never come back bc I don't have anything right now that I would dedicate 100 days to. It seems like the tricky part for y'all will be to get people to realize that your platform is broad, but they are specific and they can find use in this platform right now.
Oh yeah, Congratulations on launching and good luck!