The author is simply a cheerleader for Apple. I was expecting an actual argument as to why Apple "needs Jobs back now." The author even uses the language used to deride Jobs (Dear Leader, etc) but nonetheless succumbs to the propaganda.
As far as this line from the article:
"I would go farther and argue that not only does Apple need Steve Jobs—the world needs him. In an age when the pace of technology innovation keeps accelerating so much that we often feel overwhelmed, we need someone who can package new technology, make it accessible to us, and deliver it to us in a way that makes it simple, useful, and reliable."
I find less cult-like propaganda in Scientology commericals than this drivel.
Also, not to defend Microsoft but to engage in a FUD campaign by stating that their latest beta OS because it supposedly crashed is totally ridiculous and bias does not begin to describe it.
I think to those not already converted (not "switchers," but those converted to the Apple/Steve Jobs cult) this article is just totally laughable.