Why We Need Steve Jobs
newsweek.com
newsweek.com
Jobs is truly a visionary when it comes to technology. The article is not really clear on why he is unique. Here's my perspective.
Steve Jobs has the unique ability to see where the next big technology opportunity is.
Look at his track record - Apple II, Macintosh GUI, Pixar, iPod and now the iPhone.
Walt Disney is the only other visionary I can think of that could repeat his success - animated cartoons (took advantage of TV's) and theme parks.
I don't consider myself a fan boy just a student of business and technology.
Have to admit, that's one hell of a score card.
Gates can take credit (as much credit as Jobs gets for above) for Windows, Office, and XBox. Then I'm sure Thomas Watson gets credited for some insane amount of stuff during his time running IBM.
Any other technology leader deserve to be in the above conversation, in terms of overseeing products with an outsize influence on the industry?
Cut and Paste made the Macintosh. Double-clicking made the Macintosh. Beautiful (for the time) typography defined the Macintosh. The "Start-up" chime. The Fast boot sequence. The abandoning of legacy 5.25" floppies. All of these design decisions were Steve's. And love it or leave it, he made something remarkable and lasting. Something that inspires people to sign on for the "cult of mac".
The author is simply a cheerleader for Apple. I was expecting an actual argument as to why Apple "needs Jobs back now." The author even uses the language used to deride Jobs (Dear Leader, etc) but nonetheless succumbs to the propaganda.
As far as this line from the article:
"I would go farther and argue that not only does Apple need Steve Jobs—the world needs him. In an age when the pace of technology innovation keeps accelerating so much that we often feel overwhelmed, we need someone who can package new technology, make it accessible to us, and deliver it to us in a way that makes it simple, useful, and reliable."
I find less cult-like propaganda in Scientology commericals than this drivel.
Also, not to defend Microsoft but to engage in a FUD campaign by stating that their latest beta OS because it supposedly crashed is totally ridiculous and bias does not begin to describe it.
I think to those not already converted (not "switchers," but those converted to the Apple/Steve Jobs cult) this article is just totally laughable.
The guy can be a great writer at times, but I wouldn't trust him to be genuine.
The problem with this position, for me, is that all of those kinds of justifications are irrelevant as this is a Newsweek article. As well if this was such a sarcasm or parody, I would expect a little more of it and more wit. Here, it is just "Bad argument... prattle prattle ... Windows 7 crashed ..."
One point Lyons does not make is that the brilliant team that kept the ship running smoothly while he was gone were all recruited personally by Jobs. I've written before that recruiting brilliant people may be Jobs single most important skill. I am sure that Apple will need to continue to recruit brilliant people in the future in order to sustain its current level of success.
The point Lyons makes about all of his contacts, emails, etc. on his new phone before leaving the store should not be underestimated, either. This kind of thing is part of the culture of near-insane attention to detail established by Jobs. Apple comes close to removing the fear of learning, configuring, and migrating to a new piece of technology. There has always been a certain nagging dread of what can go wrong when updating to a new Windows OS. Even if its better than what you have now, the expected pain leads to putting off the purchase. It might be possible to sustain this culture without Jobs, but I and other Apple shareholders don't want to find out.
Lastly, I do not think this is true of only Jobs, but founders in general. I don't think Microsoft is the same company run by Ballmer as it was under Gates. Without Jobs, Apple became the definitive case study of how a company can still lose with superior technology. (I know there are other examples of companies losing what made them successful when the founders left, but I'm drawing a blank on remembering them right now.)
I worked alongside a consultant once who was in love with all things Windows. He really knew it well, was on top of all things Windows development, and did a good job developing Windows apps, as far as I could tell (I was the one developing in Java on my Mac).
Every time a new iPod would come out, he would immediately sell the model he had, and buy the new one, without exception (this was pre-iPhone).
If you always want the latest and greatest in terms of consumer electronics, you almost have no choice but to buy each new Apple product. Jobs is a big part of making Apple the must-have brand for the early adopter consumer with an ample wallet.
As far as maintenance, the contacts for the screen are starting to delaminate 7 years in, I had to have the motherboard replaced after somebody ran into it on a bike (long story), and I replaced the hard drive after it died a few months ago. It's been quite reliable, all told.
I'm sorry, but it is people like him who give Apple fans a bad name.
I never had problems with any other non-Apple notebook or PC - seriously, not even a crashed hard disk. (Edit: to clarify, I agree that this is all anecdotal evidence, I just wanted to counterpoint the "all non-Macs fail" story)
Also I don't know what Dell customer trauma you are talking about - maybe they should have paid for the next day on location service then? Would still have been cheaper than a Mac Notebook, and more efficient. To be cheap and then complain is idiotic.
Of course they probably bought shitty consumer notebooks from Dell. Rule: always buy from the business line (this goes for all companies). (Note: I despise this practice of offering trashy consumer devices, Apple really scores against the competition in that respect).
I've had lots of hardware that failed: HPs, Dells, Seagates, Western Digitals, Apples, and just about everything else. For day-to-day use I still (currently) prefer Apple and OS X... to each their own.
You're right that all companies probably produce bad and good stuff over time. From a business point of view, I think the ability to get a given level of service is much more important. I.e., failure, sooner or later, is a given. How are they going to help you deal with it?
http://journal.dedasys.com/2007/11/20/and-were-back-in-actio...
For the same price as an Apple, I got an equivalent Dell with the extra service coverage.
2 of the three macs were just as buggy as all of the PC laptops I've had, but the desktop dual G4 had MANY more issues than my desktops ever had.
On the laptops, my MBP is 3 weeks old and is running great, I love the thing, but I also have a Dell XPS 1530 and it also runs fantastic (yes, with vista, which isn't horrible at all).
Now, if I had to get the MBP serviced, I'd have to contact apple/take it to a store, wait for parts most likely, wait for the swap, possibly pay for the fix, 2-3 days of my spare time wasted on fixing it.
If my XPS broke (I've had a heat issue and an issue with the CDROM), I get online with dell tech support (@ 7pm after work, while the kids eat dinner), a service requested is filed, and within 2 days someone is on site fixing my laptop, while I work/do my normal routine.
I'm a fan of both Windows and OSX (and linux) all for different reasons, but I'd much rather have to deal with Dell's tech support instead of Apples.
On another note, anything with moving parts like a computer, and critical components like a computer, is prone to problems and breaking, doesn't matter which company you buy from, the chances of it breaking are still there.
That said, there are definitely fewer constant maintenance tasks that I need to perform for myself and family members, which is the biggest relief.
That and Time Machine. Time Machine is a god send. Time Machine is the single best thing that was ever added to Macs.
I bought a Compaq. Hasn't given me trouble for three years.
I've got my eye on the unibody case MacBooks with stylish TI-99/4A black-on-brushed-metal color scheme. I hear they're hella well built.
Dan (Can I call you Dan? Maybe you prefer faux-Steve?) Please don't come back until you can bring some actual insight to the table.
Next.
I'm a Mac user, and I much prefer OS X to Windows (XP/Vista), but, come on, what a weak anecdote!
"I hate microsoft. The other day I tried windows 7, it
sucked and I know a lot of people who had problems too."
these irrational fanboys (of all types) need to die in a fire. (bye karma points, it was worth it)I saw "Daniel Lyons" under the title and the first thing that came to mind after seeing that and the title was "Why's that? So you can start writing FSJ blog posts again?"
... I then read the article and I suspect I wasn't far off the mark.
I rest my case then...
At the same time, I notice that during Steve Jobs's absence, the iphone mostly just treaded water, making only fairly incremental improvements to the same basic functionality. A few more years of this and Apple will lose its edge. So Apple certainly needs Steve Jobs, or someone else to fill his role, even if the rest of us don't.