It treats CSS and HTML as first-class filetypes right alongside Javascript so you aren't stuck inlining CSS or templates as strings which becomes incredibly unmanageable quickly. It's build step is modular too so if you really want to do custom things you can do them very easily. It's got it own's registry so you don't have to wade through junky npm modules figuring out what's supported in the browser and what isn't. It's written by TJ, so you know the API is extremely clean. It's based on GitHub's structure, so forking and tweaking is literally a one-line change instead of having to re-publish and maintain your own fork. There are so many benefits I'm forgetting too.
More than that though, I guarantee if you start using Component for a couple months you will emerge a 5x better Javascript programmer. All of the existing components are very high quality, and their source is always very small, making them trivial to read through. It actually blows my mind now to think about the kind of code we were writing pre-component and how much it has changed. We probably open-source like 5-10 new components a week nowadays, I think we have something like over 200 components between the org account and all of us combined [1][2].
Disclaimer: I seriously love component, and really just want more people to discover how awesome it is.
[1]: https://github.com/segmentio [2]: https://github.com/ianstormtaylor?tab=repositories