Well yeah, as he says, he uses his own services. This is a sales pitch and making it simple to understand makes it easy to pick out flaws and have potential customers actually think about it in terms they understand. He doesn't want that: by throwing in all these buzzwords he's trying to get potential customers to stop thinking so hard and just 'give it a try'. It's a good tactic, one of the most used in selling financial and IT infrastructure products.