For fastest time to market, optimize the HTML/CSS/JavaScript to display well in a mobile browser. Detect if they are coming from mobile (requests headers like the user-agent tell you, or just optimize on screen size), and send down mobile pages. Many websites are designed with this in mind from the beginning, and services like Weebly and WPEngine will provide this in their form-built websites.
Otherwise, if your back-end has a usable API, then something like PhoneGap will be faster than writing a native Android/Java app.
Our marketing website takes the first approach, for our core app we write native Java.