I met a few people who work at Zappos in Vegas. They couldn't stop talking about how much they enjoy working there.
Although you're dismissive of the strip, and I can understand why from the typical visitors' perspective, there are literally tons of things to do there and many of them are significantly discounted or free to Las Vegas residents. I did the math and over the course of 3 years I went to tens of thousands of dollars of things for free.
There are concerts, some of the best restaurants in the world, conventions, boxing, shopping, and more. Traffic is manageable. Cost of living is low. Flights to most places are cheap. You can be in Southern California or doing outdoorsy stuff in Utah for the weekend with a few hours drive, or easy 1 hour flights.