http://www.thehealthsherpa.com/
Enter your zip
Look at a list of plans with filters for my info.
Click one of the plans for info and get a phone no
I didn't have to fill in some long forms, I got straight to the info which counts without giving out any identifiable info.
Click on see plans now - this leads to a page of info with no plans information - great! Hit back.
Go back to home and click 'apply online'
Choose a state - read some info on the problems with this state
Click another apply online button
Click 'get started' to really get started this time!
Am confronted with a form asking for all my personal details, I stopped here.
Now of course that doesn't mean they have replaced healthcare.gov, or done in two weeks what all those developers working for the gov took $400m, but I'd say they've delivered something which is more valuable because it delivers what people actually want - a quick set of choices about healthcare for their specific area, and contact details for the same. It's a good summary of a complicated situation, presumably based on lots of the hard work done for healthcare.gov (assume they scraped the data).
You're not going to sign up for a plan without verifying costs anyway (by phone or on the providers website), so providing a quick summary with contact info is really all they need. I'm not convinced the apply online side of obamacare is actually helpful...
In the UK and quite a few other countries, this monthly insurance cost comes out of taxes and we don't choose an insurer, I think I prefer that single-payer solution.